Millennials sometimes have lower compared budgetary funds than their parents and grandparents had when they were their age. Their occupations are statistically lower-paid, and the majority of their earnings go toward paying off college debts.
Many millennials are picky as to how people spend their hard-earned money since their budgets are so tight. This makes individuals less likely to go to a shopping center for enjoyment and purchase something they want on the spur of the moment.
This is a significant issue for many retailers. As per PEW research, millennials are presently the biggest generation in the United States, and although not all of them are of the shopping age, this still constitutes a sizable market that isn’t frequenting retailers.
It’s Time For A New Version Of The Shopping Center
The notion of retail-tainment arose in response to these possible demographics influencing shopping mall attendance. This is the concept of combining entertainment centers with regular shopping experiences. With this mix, retail places may provide something that customers cannot obtain if they just purchase online.
The Shopping Center Is For Retail, Entertainment, And More
The concept behind this improved retail-entertainment experience is that customers would have much more opportunities to explore a shopping mall than just to purchase. They could go shopping or for entertainment. However, their closeness is advantageous to both. Visitors who go to either the retailers or the leisure facilities are more inclined to go to the other.
So, How Are These Modern Shopping Centers Planned?
The list below includes only a handful of the different attractions that have begun to emerge in malls around the nation.
Indoor Interactive Play and Indoor Playgrounds
Many shopping malls include a basic play area, but innovative interactive play equipment elevates it to a whole new level. Climbing structures, slides, and steps, as well as other interactive sets for youngsters to play on and explore, may be included.
STOMP is one of the greatest attractions that offers a unique game experience in a small and enclosed area. This interactive experience is great for promoting customer areas since it gives youngsters entertaining movement as well as multiplayer competition.
Concerto is another excellent choice. This play area’s music equipment may be placed practically anywhere and allow inclusive play for people of all abilities while also delivering the fun and benefits of music-making.
Indoor parks and playground spaces (https://en.wikipedia.org/wiki/Playground) are an excellent approach to attract consumers searching for play facilities that are shielded from the weather as well as a place to mingle with other families. Kids will have a park to play in even if the weather isn’t optimal with these sorts of indoor play spaces and equipment. They’ll appreciate the chance to let off some steam in a fun, imaginative setting.
One of the factors these indoor playgrounds function so well in the mall environment is that youngsters who are bored with shopping may enjoy playing on those playgrounds while another parent or older brothers and sisters shop.
Playgrounds with Themes
And so these days, indoor playgrounds are more imaginative and interesting than ever — for example, why not incorporate a themed playground designed to coincide with the location of your mall? A commercial center near the mountains, for example, may create a “ski lift” themed playground.
Pizza Buffets And Themed Restaurants
These may be ordinary pizza restaurants in the same manner that bowling lanes are. They may be pizzerias alone, or they could provide other foods.
John’s Incredible Pizza Co. is one such example. This is truly a California franchise that takes the term “pizzeria” to new heights. These facilities include an all-you-can-eat buffet with pizza and other goodies, as well as several rides, games, and other attractions.
Mall Based Movie Theaters
The notion of movie theaters is not new. Placing them alongside other businesses or in complexes is also not new. However, it is consistent with the expanding trend.
This trend is being adopted in the many ways wherein the cinemas are becoming more engaging and welcoming. Many movie theaters provide spectacular 3-D experiences, comfy reclining seats, and a larger selection of refreshments. A great example of this is the IMAX theater experience. For more on IMAX theaters, click here for their informational video and helpful information on what to expect when watching a screening in an IMAX theater.
What Do These Entertainment And Activity Venues All Have In Common?
The aspect of interaction is something that practically all of the other shopping center amusement concepts have in common. These types of activities become more appealing to modern-day buyers and families by mixing them into more typical shopping mall locations.
This same concept is that these areas will be such an all-inclusive entertainment center on which you can experience a leisure activity with family and friends, have a bite to eat, and even do some shopping. The ability to have a shopping trip become an entire family event without hesitation by any family member is certainly one of the reasons for the heightened popularity of the modern shopping center.