How to Build a Scalable Website

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If you’re a new business owner, you need a reliable and user-friendly website to conduct business with your consumer base and market your product or service. Since the pandemic’s beginning, digital entrepreneurship has risen, as has e-commerce popularity. Today, many entrepreneurs can launch successful businesses from home. Some are so successful that they may require multiple websites or an extensive database to support their digital traffic and website users. If you’re trying to launch and grow a business, your website must be easily scalable as you grow. Here are some key considerations when building your websites and tips for how you can scale your online business.

Marketing and UX

To scale your website, you must first build a solid customer base and increase your website traffic. The more users on your site, the greater the bandwidth and processing power you require. As you build your website, traffic and sales volumes will start small, but marketing campaigns and unique site aesthetics can help improve your brand awareness. If you don’t know how to improve your website or incorporate new functionality, you can rely on managed WordPress hosting from a company like Nexcess. Managed WordPress hosting will help you create a stunning and user-friendly website with all the built-in services and programs you need to service your customers. Be sure to optimize your landing pages and showcase your products or services in an engaging way to keep customers navigating through your site.

Server Hosting & Managed Website Services

As your customer base grows, you may need to incorporate multiple websites or a more extensive database to maintain your daily business volume and support your users. You can get managed server hosting and website services through companies like Nexcess. Nexcess offers “hosting optimized for WordPress. That means a faster, more secure, and scalable website. Smart monitoring tools are built-in to help you keep it that way.” These services can make a massive difference in the maintenance of your websites. All plugins are automatically tested, and you will have access to a dashboard where you can easily monitor the performance of all your sites. As your business grows, you may need to incorporate new services and features to your sites to support your customers. With managed WordPress hosting, the testing and deployment of new features are easy and automatic. Professionals will work for you to ensure all plugins and other programs are running efficiently to support your site.

Security and Speed

You are guaranteed strict security and high-speed processing power with server hosting and managed web services. Server hosting groups like Nexcess own large and state-of-the-art enterprise-level hardware that can supply your required processing power effortlessly. These servers also house automatic backups of your site, so you don’t lose any data and minimize potential downtime. While your site is housed on these managed servers, they will be highly secured with constant malware monitoring, automatic core updates, automatic SSL, etc. Site security is critical for collecting and storing user data or payment info.

As you continue to grow and scale your business and service offerings, keep in mind the processing power required to support your growing network. Successful WordPress sites can be challenging to design and maintain, but you no longer have to worry about your digital infrastructure with the proper support and services. This leaves you more time and money to focus on developing your business and reaching more consumers.