In Q4 2020, 62% of Apple TV+ subscribers were on free offers, only 30% of them planned to renew their subscription at the regular $4.99/month price (tod spangler/various variety).

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MoffettNathanson survey: 62% of Apple TV+ subscribers were on free offers in Q4 2020, only 30% said they plan to renew at the regular $4.99/month price  —  Apple has said it wants to bulk up revenue from services — including Apple TV Plus, which is just over one year old.