Printing postcards is a great way to share memories with friends and family. But there are some things to keep in mind when designing your postcards.
Postcards should be designed to be flat and machine-able. This will prevent them from getting caught or damaged in the mail. They should also adhere to mailing requirements.
Customize Your Postcards
Postcards are rectangular, dual-sided pieces of paper used for mailing without requiring an envelope. Often, they contain a pretty image on one side and space for the address and postage on the other. Individuals use them for a wide range of purposes, and they have been a popular alternative to writing a letter since they became widely available in the late 1800s.
Creating your postcards is fun and can be as simple or elaborate as possible. Use a photo you took while on vacation, cut out words, glue them to the front of the card, or create an original drawing. Postcards can be embellished with stickers, washi tape, or hand lettering. When you’re done, seal the card to protect the front from getting smudged in transit.
If you’re a business, you can customize your postcards to promote sales, grand openings, or other events. You can even add a coupon or offer to encourage customers to visit your location. Just be sure to keep the design clean and simple so that your message is still easily visible.
When designing your postcards, stick to postal guidelines and rules. It’s not uncommon for USPS to return mail if it doesn’t meet size, weight, and other requirements.
At a minimum, your postcard should be at least 105 mm high and 148 mm long. You can go a little bigger than that, but be careful not to overdo it. If you’re printing multiple postcards, test the size before sending them out. Also, remember that all postcards must be rectangular, so no matter how eye-catching you think an ovular or triangular postcard will look, the USPS won’t accept it.
Choose Your Printing Options
Postcards are a great way to advertise your business. They are inexpensive, easy to mail, and can be designed with various custom printing postcards option to make them stand out. They can also be sent to a specific target market, such as former customers or new prospects. Postcards can be used to promote special events, announce new products or services, or as appointment reminders.
Postcards can be designed in various sizes, shapes, and colors. They can even be laminated to give them a glossy, soft-touch finish to make your postcards look more high-end and upscale. Lamination can also help your postcards stand out from other mailers and ensure your message is seen. You can also choose rounded corners or a custom size to set your postcards apart from the standard rectangle design.
Using postcards in your marketing strategy can boost customer retention and expand your reach to potential clients. They are a great alternative to traditional pamphlets and can be designed to include all the essential information your potential customer will need to know about your company. A recent neuroscience study shows that people’s attention span on the internet lasts only about three to four seconds, which is why postcards are an excellent way to deliver your business information quickly and effectively.
Unlike emails, postcards have a much higher read-through rate, so they are a valuable marketing tool that should be noticed. They are an affordable way to reach a large audience. They can be used by all businesses, from restaurants and retailers to creative freelancers like graphic designers or photographers. Many freelancers use postcards to advertise their services and to connect with potential clients at in-person events.
Get Started Today
Postcards can be a great way to share photos with friends and family or can be used for marketing purposes. Postcards are an affordable and customizable way to target potential customers with your message and contact information. They are also easy to distribute and can be found in many locations, including restaurants, laundromats, and real estate offices.
Several factors influence the price of postcard printing. One of the biggest is the quantity you need to print. It’s essential to know the number of postcards you need so you can budget accordingly. Also, if you want to add extra features to your postcards, like rounded corners or lamination, they may cost a little more.
Another factor is the color options you choose. Some companies use Pantone Matching System (PMS) inks, which are more expensive than the standard CMYK inks. Therefore, the more PMS ink your postcards have, the higher your price will be.
Lastly, the turnaround time you need the postcards is essential. The sooner you need them, the more the cost will be. Once you’ve chosen your color, size, and turnaround time, you can get started on the design of your postcards.
Postcards are still a staple in the marketing world for businesses of all sizes and can be an effective way to promote your business or event. Whether you need a simple postcard to announce your grand opening or an entire campaign to reach your target demographic, our team can help! Schedule your free print consultation today at The UPS Store location near you.