If you recently just got into starting your e-Commerce store or have been running it for a while, you must be looking for ways to boost your online sales. Besides Facebook Ads, there is one more technique that can get you more conversions: a Google Ads campaign.
Since Google is the most used search engine online, it is an effective pay-per-click advertising platform that allows business owners to put ads on search engine results pages. But Google Ads is still not for every business, you should use it if your target audience spends a lot of time online.
Let’s have a look at some reasons why Google Ads should be an important part of your digital marketing strategy.
Works Faster than SEO
Search engine optimization (SEO)Â and Google Ads both contribute to building traffic to a website. As for SEO, it focuses on organic traffic. Even though it is crucial for a business to gain customers, it is a long process. If you have time and prefer to move slowly toward your goal then SEO can be a great option.
On the contrary, Google Ads tends to work faster and drive traffic and leads instantly. You need to consider Google Ads for your business to attract traffic to your website and increase conversions.
Improves Email Marketing Strategy
Since email marketing is a popular online marketing strategy, it should also be implemented in your business. Google has integrated Google Ads with Gmail ads, which has allowed companies to reach more customers.
If you have a limited budget then you can use Gmail ads instead of Google Ads to reach your target audience. The main reason is that Gmail ads appear on both promotion and social tabs.
Creates Brand Awareness
Google Ads can be a great way to build brand awareness. When you post your brand ads using relevant keywords, users can reach them if they type the same keyword in the search engine. Search ads tend to have a greater impact on consumers than traditional advertisements.
To make Google Ads impactful, have a better understanding of your target audience. Look for what your audience likes, and the products, and services they are looking for so that you can get your ads in front of them.
Help You Stand Out from the Competition
Your goal should be to show up on the top search page on Google when a potential customer searches for a product that is relevant to your brand. If your brand does not show up, the customers will go to your competitors. So it’s important to keep an eye out for the competition.
Research the marketing and advertising strategies your rivals are using to market their products. Google Ads can help you spy on your competitors as well.
Reconnects With Previous Website Visitors
The biggest benefit of using Google Ads is that it can help you reconnect With your previous website visitors. It helps you identify and target users who have visited your website but did not buy a product. After you have identified those visitors, you can implement remarketing strategies.